The people and the why.

Subby went up on Google Play in December 2017 with one idea: a subscription tracker that doesn't need your bank. Eight years on it's still that. In 2026 we rebuilt it from scratch and put it on iPhone.

No investors, no data business. Ads cover the cost of the free app. PRO is one payment because we don't think a subscription manager should be a subscription, and it pays for what we build next. When a PRO member requests a missing logo, we add it for the whole community.

Who makes Subby

Pocket Implementation S.R.L. is a small independent studio in Bucharest, Romania. We have shipped every version of Subby since 2017, so if something in the app annoys you, one of us wrote it.

Bug reports and feature requests go to support@subby.online.

Milestones

Dec 2017

Subby launches on Google Play with a simple list, reminders and no bank login.

2017 to 2025

The 1.x years: 600+ brand logos, insights, payments log, widgets, backup. We kept getting reminder reliability wrong.

Aug 2026

2.0.0 arrives on Google Play with one shared codebase, a rebuilt reminder engine and true-black dark mode. On August 28 the iPhone app follows on the App Store. The changelog continues from here.

Oct 2026

2.1.0, dated October 17, brings a new Home, Insights free for everyone, free trials, payday and budget, and both screens of iPhone Duo.

About that Play Store rating

Our lifetime Play average is 3.8 stars since December 2017, and that includes a period when reminders broke on old versions. We'd rather explain the number than hide it. 2.0.0 shipped in August 2026 as a full rewrite and 2.1.0 is the current release, so judge Subby on the 2026 reviews.

Something this page didn't answer? Ask us at support@subby.online.

Know exactly where your money goes.

Free · No account · No bank login